Portrait of a Koach

In the first episode of Portrait of a Koach, we meet Justin Knussi in a fresh and honest way as he takes on a personal milestone: completing a Sub-60 Hyrox Pro race. As he works toward this goal, we get a closer look at his life, mindset and motivation that have shaped his fitness journey so far. This project wasn't just about elevating visuals - it was about creating a narrative that drives human connection.