Christian Floyd is a self-taught cinematographer with a decade in the industry, sharpened by mentorship, instinct, and time inside premium, award-winning marketing agencies. That's grown into a broader practice spanning brand narrative and creative strategy.

His visual voice is visceral and human, work that holds onto a person's truth even at its most polished.His credits include Netflix's HAVOC and Amazon Prime's Alex Rider, alongside commercial work for UNIQLO, Lululemon, Selfridges, SKINS, the Michelin Guide, and Fabergé.

Christian is now channeling that experience into brand-building within the sports and fashion spaces, pairing cinematography with strategic thinking to create work built to resonate on new levels. His ongoing relationship with Justin Knussi is enabling them both to push the boundaries of what can be done within the fitness space.