SOMA

SOMA Training Club is a premium small-group training space in Bristol. The coaching and community were already exceptional, but the brand online looked like any other gym, so growth relied on word of mouth and roughly one digital enquiry every four to eight weeks. We built a new positioning and creative platform, then carried it through one connected journey: Meta ads, a redesigned website and enquiry form, and consistent organic content. Early signal: 1,700 landing page views a month and three digital leads in five days. Full numbers on enquiries and conversion are coming as the data builds. The goal is not more noise, it is enough of the right members to unlock SOMA's next coach and capacity stage.